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VASARI – Valorization of the italian cultural heritage through smart services

Goal

VASARI provides the development of an innovative technological platform that integrates and makes accessible the cultural content, the data of the visits and those of context and physical space sensing the belonging to the different sites and museums, in order to:

  • to allow unified access to the artistic heritage;
  • to keep track of visitor-work interactions;
  • to measure and understand cultural enjoyment habits;
  • interpreting the data collected by sensors, to obtain context and environmental information.

 

Purpose

To develop a completely new services, both for visitors and cultural institutions:

  • to create new solutions aimed at strengthening and broadening knowledge and access to cultural heritage, encouraging the mobility of people for cultural purposes, creating also the premises for the development of a territorial economy linked to tourist flows;
  • to create knowledge models and tools to assess the impact on cultural fruition;
  • experimenting models of city-work interaction to promote the sustainable development of the cultural economy open to small and medium-sized enterprises;
  • coordination and integration with Project initiatives addressing the theme of accessibility of cultural heritage content to a public with functional limitations.

In addition, VASARI is an open platform, created to promote the development of new services from third parties and to bring ICT innovation to all institutions, even the minor ones that have been excluded from the process of digitisation until now.

 

Context

As part of an ever-increasing national strategy for the enhancement of the immense artistic and cultural heritage, the VASARI project sets the latest innovations in digital technologies to radically change the activities of Valorization, enjoyment and management of artworks, for both museums and open-air.

The goal is a paradigm shift: to build a new cultural space in which the physical spaces of museums and historical sites with their patrimony of works are integrated into the digital space of Cultural and interconnected content and services in a multi-site logic.

The visitor and the works are at the center of this space where knowledge, fruition and participation of citizens and tourists is encouraged, while the management, the enhancement and the cooperation of cultural institutions is facilitated.

 

Impacts

VASARI intends to maximise the social and economic impacts linked to the enhancement of the artistic patrimony: the artwork becomes a powerful social aggregator and the visitor is involved in his own process of knowledge that controls directly and continues to develop incrementally thanks to the multiplicity of sites and museums interconnected to the platform.

The proposal emphasizes the need for integration between the physical space and the corresponding digital space of each museum in stark contrast with recent attempts to build digital platforms that favour a passive navigation of the only cultural content.

In VASARI, only through the on-site visit the visitor has access to the vast ecosystem of digital services and content that promotes cultural tourism on the territory, thus encouraging the development of a territorial economy of the support industries.

In addition, the VASARI platform will be designed to be open and promote the development of an economy based on SMEs specializing in the provision of cultural services linked to the heritage of its territory (associations, guides, cultural publishing).

 

Partners

  • Santer Reply SpA (Coordinator)
  • @CULT Srl
  • Databenc S.c.a.r.l
  • Heritage Srl
  • Illogic Srl
  • Officine Rambaldi Srl
  • Risorse Srl
  • Polytechnic University of Bari (National Interuniversity Consortium for Informatics – CINI)
  • University of L’Aquila (National Interuniversity Consortium for Informatics – CINI)
  • University of Milan
  • University of Molise
  • University of Palermo (National Interuniversity Consortium for Informatics – CINI)
  • University of Salerno
  • University of Sannio (National Interuniversity Consortium for Informatics – CINI)

 

PNR 2015-2020: ARS01_00456 | Specialization Area: Cultural Heritage
Period: September 2018 / February 2021

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